IUS Leadership and Entrepreneurship Center proudly announces two-day seminar on Sales Management. Selling is basically an art that can be developed and nurtured. Salesmen are not born. They are made in the crucible of customer fickleness, demands and requirements on one hand and the unrelenting pressure of competitive forces on the other. Salesmen have to learn the art of negotiating the sale, removing objections and above all winning the hearts and minds of customers for developing long- term relationships.